Advertising: Laying Your Cards on the Table

Successful marketing is not really measured in how many customers you were able to sell today. To be really able to say that you have a great marketing strategy is to be able to know that your customers were happy and satisfied with their purchase and that they were able to get their money's worth.

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Articles

You Can Save Money On Ezine Advertising

by Deanna Mascle

Now that you are ready to begin your Ezine Advertising Campaign I have three tips that will save you money on Ezine Advertising.

Join The Directory of Ezines

Yes, it may seem a bit pricey up front but I have been a member for years and never regretted the money I paid -- because I made it back in savings! Not only do you get a lot of great bonuses and freebies but you will also be able to find a list of free advertising available from the ezine owners listed in the directory. Plus on top of that many of the ezine owners listed in the directory offer a discount to directory members. So if you think about the amount of money you might save over time -- the Directory of Ezines is actually a very big bargain!

You will need to register to use this auction site but there is no cost involved.

At any given time there are hundreds of auctions available -- some starting at just $10. You can shop by category to more easily find your target audience and will find a range of ezines and ad formats available.

Ezine publishers put up regular offers and discounts on unsold space -- and either way you save money off their posted rates.

I regularly use Ezine Ad Auction to buy and sell ads. It is a great resource and I have developed some great, long-lasting relationships as a result.

Ask The Ezine Publisher For A Deal

Many Ezine Publishers are willing to offer special deals for either or both new advertisers or long-term advertisers. I used to have a "Test Drive Offer" for my ezines and currently offer some great discounts and free ads through my Renaissance Woman Online Ad Club.

I occasionally have advertisers contact me about a discount and if I have open space I am often willing to make a deal or at least a counter offer.

If you are a hesitant about boldly asking for a discount then simply contact the publisher to see if there are any deals available. Believe me, if they ad inventory available they will make you a deal--and it might be better deal than you would have dreamed of asking!

About the Author

Visit Ezine Advertising Works and How To Advertise With Ezines to learn more. Want to save money on Ezine Advertising? Check out our ebook "Harness The Power Of Ezine Advertising" which includes $21 of free ezine advertising plus our Ad Club. Our ebook not only offers FREE ezine advertising but additional tips to help you wi